https://www.lyndairawaty.com/about daily 0.75 2023-06-21 https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1627350718682-UYIHVYZ8NT28E2LQ4530/lynda.jpg https://www.lyndairawaty.com/resume daily 0.75 2021-07-22 https://www.lyndairawaty.com/projects daily 1.0 2021-07-22 https://www.lyndairawaty.com/projects/coordicare monthly 0.5 2021-07-24 https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623125795420-XBXCFK25CYB1AF2SL9XT/iPhone-12-Mockup-2000px.jpg Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1624756676807-BIN386RCBTN4TDJOFXRQ/grandma.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1624814595591-LBWHT6BXZ675XBPKMNIH/stats+caregivers_2.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623093312146-PG1092KSUTXR2GKQ3T5N/design+thinking+%283%29.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1625193938761-LTCFG5UXZNXNQSFYVH7K/Insight_capstone.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1624753464921-PMLW9WUJUSPB5SZR2NFG/testi_capstone_white.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1620487081588-1F8JGB6U62X8HR39IBO0/Experience+Mapping.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1620487037469-FO09LDIV3TQ9YIYIVBSD/Persona.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1625195978750-GVTQ948HZAWDD4QU60L1/lo-fi.gif Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1625192340739-L77F7PGBU93OQPRCWF69/support_pending.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1625190983504-ALUS2KS7OFWIB1CKN6Q4/journal+evolution_text.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623556972356-WBA0HC7M2N6HHDQA2QQZ/logo.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623558810320-TE8Y1WE2T4HT1AF8DSE7/Foundation_Icons.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623557058612-NQNDUMFIIMRVUKXFHBQB/moodboard2.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623594076240-NWZBIO06L2HOLXAOZXB3/Foundation_Typography.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623692625091-OKY6R3W2DI4BD6TYWV5M/calendar_before-after_small.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623692255500-0CPPE493YMDRERR9XDVG/onboarding.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1620397809808-YX7L2R4YEOKFUSRHY11R/coordicare.gif Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623711932476-I7HKZFO2PFSIMS2S08VM/landing+page_nobg.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623336169156-D6CPAFW8JEKV5491E4TR/apple+watch.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/4775b7d6-2820-4ad3-9289-b24fa5197c44/Task+Flow1.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones Primary task flow https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/fd4e4349-3a74-4506-847e-8bc6b9d5aa41/Task+Flow2.png Projects - Coordicare, a caregiving app that connects families around the care for their senior loved ones Secondary task flow https://www.lyndairawaty.com/projects/refresh-app monthly 0.5 2021-07-24 https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623122454884-13Z99JB3H4WTNL1IKQF1/design+sprint.png Projects - ReFresh, a creative cooking app for homecooks to reduce food waste at the consumer level - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623183396258-WDN8M2LJ7JX710W8OPBT/Persona.png Projects - ReFresh, a creative cooking app for homecooks to reduce food waste at the consumer level - Karen Park Karen is a 30-year-old driven young account manager living with her partner in New York City. She cooks on a few weeknights, but she doesn’t have time to plan meals far beforehand. Because she buys her ingredients on a per-meal basis at her local bodega, she often ends up with unused perishables in her fridge. Pain points : Time and lifestyle, both she and her partner have busy jobs and social lives Needs: Cook more to eat healthier & fulfill her saving goal “I hope to be the kind of person who cooks at home regularly, so I could eat healthier and stick to my budget. But I’m too busy to plan meals ahead.” https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623369529617-9VVO4OLRT61HJW4RXLW9/JourneyMap4.png Projects - ReFresh, a creative cooking app for homecooks to reduce food waste at the consumer level - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623380088419-9IJTEWINPNZVQJQ9SPUG/Sketches+foodwaste.png Projects - ReFresh, a creative cooking app for homecooks to reduce food waste at the consumer level - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623737328874-S6NWWK66AWU05DLGJT0Z/Style+guide.png Projects - ReFresh, a creative cooking app for homecooks to reduce food waste at the consumer level - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623740693886-A8G6B8JEO4K1AAXY0XUT/onboarding+ReFresh+after.png Projects - ReFresh, a creative cooking app for homecooks to reduce food waste at the consumer level - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623739624900-Z1SYI6CESL2MMMTGXENM/onboarding+ReFresh.png Projects - ReFresh, a creative cooking app for homecooks to reduce food waste at the consumer level - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623733921750-BPQ3A1UJBV7PM0PWWPVG/foodwaste3.png Projects - ReFresh, a creative cooking app for homecooks to reduce food waste at the consumer level - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623735703827-C902WSIHADW6J5T75CGB/foodwaste2.png Projects - ReFresh, a creative cooking app for homecooks to reduce food waste at the consumer level - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623733777908-JIO0WG4KP3BY7POTGZDA/foodwaste1.png Projects - ReFresh, a creative cooking app for homecooks to reduce food waste at the consumer level - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lyndairawaty.com/projects/heuristic-tjmaxx monthly 0.5 2021-07-24 https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1624572348028-6FF5DXLRDVGKORZQR51D/ratings.png Projects - TJ Maxx, a redesign of an existing app based on heuristic evaluation https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1624571593518-RPQQ5PMPGH4IWLHMIT2Z/ratings2.png Projects - TJ Maxx, a redesign of an existing app based on heuristic evaluation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1626315347939-0N7YTYL7HERQ5G69DVFA/Recap.jpg Projects - TJ Maxx, a redesign of an existing app based on heuristic evaluation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1626315603405-99BFU3WG6XOPNRM4FA7R/User+flow+maxmatches.png Projects - TJ Maxx, a redesign of an existing app based on heuristic evaluation https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1626267532300-KWYYG8EG58Y2C297BFR6/Heuristic1.png Projects - TJ Maxx, a redesign of an existing app based on heuristic evaluation https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1626268895912-4ZTOD626EPDDJRPALFZO/Heuristic3.png Projects - TJ Maxx, a redesign of an existing app based on heuristic evaluation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1626234214029-U0NA3HHTZ0FEKNA5SCF7/mockup.gif Projects - TJ Maxx, a redesign of an existing app based on heuristic evaluation https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1626304704864-DA1V2KI7DME8YXG5PW0L/heuristic3_2.png Projects - TJ Maxx, a redesign of an existing app based on heuristic evaluation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1626269346749-YNSKBMKYD0JQHWDIJSOY/redesign.gif Projects - TJ Maxx, a redesign of an existing app based on heuristic evaluation https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1626304666681-AG7F4ZF4YSI3RU3PMX2M/Heuristic4.png Projects - TJ Maxx, a redesign of an existing app based on heuristic evaluation https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1626243458471-OPEGD86PNSZVV0GQ0LX0/Heuristic5.png Projects - TJ Maxx, a redesign of an existing app based on heuristic evaluation https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1626267460418-GVNA4RHE0J6SF77RSEV9/Heuristic2.png Projects - TJ Maxx, a redesign of an existing app based on heuristic evaluation https://www.lyndairawaty.com/projects/thankyou monthly 0.5 2021-06-26 https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623125795420-XBXCFK25CYB1AF2SL9XT/iPhone-12-Mockup-2000px.jpg Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623093312146-PG1092KSUTXR2GKQ3T5N/design+thinking+%283%29.png Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623294114721-RR84YG36ZEF87J9BD3TW/mom-test.png Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623295753826-ZWFM1PYPXZPC9PB0X2MK/stats+caregivers.png Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623293864119-MV8XK70NDCY0HQRHBARH/caregiver.png Projects - thank you - “Distance caregivers is a group that hasn’t been well recognized. We haven’t really done a really good job up until this point in terms of trying to provide services that in some way make being a distance caregiver less stressful and more meaningful.” - Sara L. Douglas, a professor of nursing and assistant dean for research at Case Western Reserve University (The New York Times/strategies-for-long-distance-caregiving) https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1620441298581-70EGZ7KAK94GVO0C7OVY/testi.png Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1620496633940-1TYXE8BDMBJ4U2CDW1KQ/themes_rev.png Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1620487081588-1F8JGB6U62X8HR39IBO0/Experience+Mapping.png Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1620487037469-FO09LDIV3TQ9YIYIVBSD/Persona.png Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1620488340882-FFHIGZE30XL2R6TWRW5Z/Screen+Shot+2021-05-05+at+9.48.32+PM.png Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1620488358654-V3JUOJT6B3MC7UOB9JSX/Screen+Shot+2021-05-05+at+10.02.45+PM.png Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1620280353764-MRDA7RA4UMJPN3J2KJIE/Task+Flow1.png Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1620280424470-48AKOC192RLE4VLQLK1P/Task+Flow2.png Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623272631717-717CL39R0O515L34OY7U/coordinate.png Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1620575523973-YE8C2UF60WAENTE2YHB6/mockuuups-woman-holding-apple-pencil-over-ipad-pro-mockup.png Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623549211093-XDJ9J72I461U1EHJ3CRN/calendar+evolution.png Projects - thank you - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623546172699-N8IBGXWYL8Y64X21XO3D/journal+evolution.png Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623546443570-C3YHK5HMMBM6U0WSWLL2/home+evolution.png Projects - thank you - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623556972356-WBA0HC7M2N6HHDQA2QQZ/logo.png Projects - thank you - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623558810320-TE8Y1WE2T4HT1AF8DSE7/Foundation_Icons.png Projects - thank you - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623594076240-NWZBIO06L2HOLXAOZXB3/Foundation_Typography.png Projects - thank you - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623557058612-NQNDUMFIIMRVUKXFHBQB/moodboard2.png Projects - thank you - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623692625091-OKY6R3W2DI4BD6TYWV5M/calendar_before-after_small.png Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623692641473-GTIT8YMBAOFU9PJW6B8O/support+evolution+frame_hifi.png Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623692255500-0CPPE493YMDRERR9XDVG/onboarding.png Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1620397809808-YX7L2R4YEOKFUSRHY11R/coordicare.gif Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623711932476-I7HKZFO2PFSIMS2S08VM/landing+page_nobg.png Projects - thank you https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1623336169156-D6CPAFW8JEKV5491E4TR/apple+watch.png Projects - thank you https://www.lyndairawaty.com/brand-advertising daily 0.75 2021-06-21 https://www.lyndairawaty.com/brand-advertising/woolworths monthly 0.5 2021-06-20 https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1624220349806-VS9Z33CBGK8UU0AAPZ6T/woolies2.jpg Brand & Advertising - Woolworths - The Story During the early pandemic in February 2020, Woolworths, one of the largest supermarket chains in Australia, came to our team with a challenge. With the social distancing in place, their print catalogs promoting weekly products could not reach customers and the PDF interactive catalog on their website had a low volume of traffic. They needed a quick digital solution in a short amount of time to stay ahead of their competitors and keep their customers. There were time and logistic constraints. The advertising agency working with the client for the catalog content was unable to deliver additional complex assets with a quick turnaround. So we had to find a way to simplify the process. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1624220485318-XGPFN2ZGH7QY0FOUF84B/img_horizontal_1.jpg Brand & Advertising - Woolworths - Goals Brings more traffic to the interactive PDF catalog page on their website Engage existing customers by delivering their weekly promotions and grocery online Get new customers who switched from supermarkets to online https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/d3f793bb-be60-4040-bc0e-2dc71996e7e3/woolworths+search.gif Brand & Advertising - Woolworths https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/a5a575bd-76ab-4c95-8792-b39f60d252a0/woolies+showcase.png Brand & Advertising - Woolworths https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/9c4dee38-7cde-4f73-8a8b-e575d1f2332a/scroll+woolies.gif Brand & Advertising - Woolworths https://www.lyndairawaty.com/brand-advertising/domain monthly 0.5 2021-06-20 https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1624221158413-4IN1DYAKAE5NENJC8R3G/domain_ipad.jpg Brand & Advertising - Domain - The Story Domain.com.au was Australia's second-largest real-estate marketing business with 90% market penetration, and one of our top clients at the Criteo Pacific market. They came to us with a sample of our competitor’s ad creative capable to display necessary information from their property listing page and they requested to match it and improve the existing look and feel. At that time, we did not have the exact pixel-perfect layout that could match what the client wanted. In order to meet the clients’ needs and stay ahead of the competition, so we needed to create a new layout to increase conversion. For new user acquisition, the need is to create a more effective solution to increase traffic. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1625847069261-K1JV0DXGE71YFXZD43CG/desktop.png Brand & Advertising - Domain - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1624227304070-JVN088F5KMLXHFO511J3/Layout_Domain_170523.png Brand & Advertising - Domain - Goals Conversion: Display necessary data from the property listing page to the users, such as number of bedrooms, bathroom, car parking in a property, and the realtor’s company logo Acquisition: Increase traffic to the property listing page with attractive banner creative Experience: Met client’s expectations and user needs, to stay ahead of the competition https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/1b235bee-dc56-47e8-9e10-1ec3e6f56e47/domain.gif Brand & Advertising - Domain https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/a927a879-6c24-41e7-8739-6fa13e929e11/336x260.gif Brand & Advertising - Domain https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/028b2583-df88-49af-ae47-8de0ca9d56df/layout-180125.jpg Brand & Advertising - Domain High Fidelity https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/60c4ffc2-ab35-4ec2-b198-69e1f11254b6/studio+dynamic+data.gif Brand & Advertising - Domain https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/46e38137-8cd6-4c5e-9bd1-88a8e47cb086/1+%281%29.png Brand & Advertising - Domain Developer view https://images.squarespace-cdn.com/content/v1/608ed7489e4aaa180f4e473b/7536522e-97e4-42d1-8ce1-5f8f4a20c72c/wireframe-180125-center.jpg Brand & Advertising - Domain Wireframe